Real Estate in the Digital Age
Why Digital Marketing?
Technology impacts our lives every day in countless ways. Whether it simplifies tasks, boosts productivity, or creates new opportunities for communication, it has become a vital part of daily living—and real estate is no exception.
Wider Audience Reach – Digital marketing allows us to showcase your property to a global audience, not just local buyers.
Targeted Marketing – Advanced tools enable targeted advertising, so we can reach specific demographics most likely to buy your home.
24/7 Availability – Online listings, ads, and virtual tours work around the clock, giving buyers access to your property at any time.
Enhanced Buyer Experience – Tools like 3D tours, videos, and high-quality photos offer immersive experiences for potential buyers, leading to more interest.
Faster Results – With quick communication, digital marketing can speed up the home-selling process.
Measurable Results – With analytics, we can track what’s working (or not) and adjust our strategy to maximize effectiveness.
Mobile-Friendly – As more buyers search for homes on mobile devices, digital marketing ensures your listing is optimized for mobile platforms.
Your agent should have a strong social media presence. If they don’t, your home will likely not have one either.
Here are some key things to look for on your realtor’s pages to determine if they have significant visibility on social media:
Consistent Posting
Frequency: They post regularly, typically multiple times a week, rather than sporadically.
Variety: They have a mix of property listings, market updates, tips, and personal content to engage a diverse audience.
High Engagement Levels
Likes, Comments, & Shares: Their posts generate meaningful interactions. High engagement indicates they have an active and interested audience.
Responding to Comments: They interact with followers, answering questions and engaging with comments. This builds rapport and shows attentiveness.
Professional Content
High-Quality Photo & Video: They should use professional-quality images and videos to showcase properties effectively.
Captivating Captions: Posts should have well-written captions, providing in-depth detail about the property and creating emotional appeal.
Platform Variety
Multiple Platforms: A strong presence often spans multiple social networks like Facebook, YouTube, and Instagram. This allows agents to reach a broader audience.
Cross-Promotion: They should seamlessly promote their content across various platforms ensuring maximum exposure for each post.
She actively utilizes social media and various digital assets across multiple platforms, ensuring any property she lists will receive ultimate exposure.
SEE FOR YOURSELF
SEE FOR YOURSELF
Content Creativity
Innovative Posts: They should post more than just standard property listings. There should be market insights, home-buying & selling tips, neighborhood spotlights, niche topic coverage, etc.
Reels & Stories: On Instagram & Facebook, they should be taking advantage of features like stories and reels to engage with their audience in real time.
Use of Paid Ads
Sponsored Posts: They should be using targeted ads to promote listings and their services, increasing the reach of their posts beyond organic engagement.
Custom Audiences: Look for signs they know how to target local demographics, such as geo-targeting or focusing on specific buyer profiles.
Growing Following
Follower Count: While the number of followers is important, more telling is whether the number is steadily growing. An agent with a growing follower base likely has a successful content strategy.
Targeted Audience: Their followers should include people interested in real estate, whether buyers, sellers, or other industry professionals.
Client Testimonials & Success Stories
Showcased Reviews: Check if they showcase reviews and testimonials from satisfied clients. This can boost credibility and demonstrate their effectiveness in closing deals.
Social Proof: Sift through the comments of their posts and see if there are any notes of praise from clients.
